Focusing on th fast growing convenience food market the Amalgam Speciality Foods India (ASFL) has launched a range of add-on ingredients like herbs, seasonings & spices under the brand name 'Keya'.
The freeze dried products would be available across 22 cities and 5,000 retail outlets shortly. Health foods under the brand 'Hale and Hearty" and traditional recipes and ingredients under teh brand name 'Secret Chef'.
Fourteen varieties of herbs like rosemary, parsley, thyme, oregano etc, spices like cardamom, cinnamon, black pepper, white pepper and seasonings etc are sold under the Keya brand name. Mr.Cherian Xavier, CEO-ASFL said the company is expecting a turnover of Rs.12 crore from these products in the first year.
The company will launch instant soups, sandwich spreads & salad dressings shortly. |